Everybody always avoids Facebook in conversations these days, had some really funny looks when talking to people especially when I say you can find my business on Facebook, check out my reviews etc it's like you've literally spat in their face. However, without Facebook presence it is like committing commercial suicide in business, me personally I hate Facebook. Nevertheless, when you see all these car groups with so many members and they appear to thrive, I just don't get it. 🙃
I had a Facebook group for one of my car communities and it was getting the numbers, yet killing my main site... I would get new members from Facebook but not interaction or posts, but when forum members started moving to Facebook 😬 I ditched it and things started to even out and one thing I learned very quickly, its the quality of the members, not quantity.